Many of us practicing within the vast communications field are drawn to the specialized expertise of branding. Understandably, we are not adequately represented by business, marketing, advertising or design associations, which must deal with multiple categories.
In 2004, Errol Saldanha’s industry research via brandingbranding.com made him question why no professional branding associations existed. There were hundreds of books, articles, blogs, websites and seminars on the topic of branding, but no organized professional group.
Other groups, like advertising professionals, have clearly benefited from the solidarity of their communities. Imagine if those of us who were passionate about brands and branding could gather in one place. If we could jointly work to make the concept of branding so crystal clear that it would eliminate the need to pitch it at every client meeting. The idea of an association solely devoted to branding emerged.
